Google Searches for Casters. Finds Hamilton

Tuesday, April 29, 2014 1:37 PM  RssIcon

When Google expands its Big Apple footprint, it rolls forward with Hamilton.

The search giant is using our extra heavy-duty rigid casters to crown a New York City stronghold with a swank, state-of-the-art rooftop terrace.

Set for completion later this year, the company’s architects have dreamed up the kind of innovative outdoor lounge you’d expect only from Google. Custom, modern wooden chairs and sofas sit on rails so employees can easily glide from sun to shade.

That’s where you’ll find Hamilton.

“These are the heaviest casters I’ve ever seen,” said Wigens Lindor of the Rosenwatch Group, the company crafting the furniture. “We needed weather-resistant wheels durable enough to roll under thousands of pounds and constant stress. Hamilton delivered.”

The forged steel, rigid construction allows each caster to support up to 2,600 pounds with minimal rolling resistance. Simply put: Even the scrawniest Googlers can feel like the Hulk while sliding oversized deck chairs across the rooftop.

“Google is practically ingrained in our DNA,” said Mark Lippert, Hamilton’s vice president of marketing. “It’s pretty cool that one of the world’s most admired and innovative companies is breaking new ground with Hamilton.”

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